ABOUT DIAL A FURNITURE
ABOUT US
Dial A Furniture consists of high quality skill sets and experience since the early 2000’s.
Our experience in the furniture industry includes retail, design and manufacturing with various companies including GommaGomma , JOY Furniture and Riverwalk Furniture.
We as a group specialise in upholstered living room items, wooden living room items, farm style and modern kitchens, shopfitting and ad hoc turnkey interior projects.
Dial A Furniture is a quality-conscious organisation, engaged in manufacturing, supplying and exporting superior furniture and accessories. The collection offered by us is manufactured using AAA top grain leather, fabrics, wood and other basic material that are obtained from accredited vendors of the industry. Manufacturing as per the international quality standards, we aim to attain maximum client satisfaction. Further, stringent quality checks are conducted at every stage of production to ensure flawlessness.
Being a client centric organization we strive hard to reach the client’s expectations by offering products as per their requirements. Our offered range is quality tested and able to meet client expectations. Owing to our client centric approach, we have developed a strong and cordial business relation with our customers which helped in making us a renowned company in the industry. We don’t only offer products of extreme quality, but offer also offer these products at market leading prices.
We offer our products and services to both residential and commercial properties, whether you are the end consumer looking for furniture to decorate your house; a designer to procure furniture on behalf of your customer or a procurement manager acting on behalf of the company.
CRAFTMANSHIP
People have a relationship with furniture. In the best case scenario, they become reliable partners for years. But for that to happen, they need to be exceptional. Quality means fulfilling the wishes of each individual customer – an arrangement which creates trust. A result of the finest skills and years of experience. Successful products are the result of teamwork. Designers, furniture makers, customer advisers and craftsmen of various professions do their utmost to achieve the best results in terms of design, comfort, function and ergonomics. Masterly craftsmanship, select materials and technology precision all play their part in achieving the perfect form.
DESIGN
Our focus is on timeless, modern design that mixes well in most any aesthetic. We only offer designs that we are passionate about.
All of our furniture is made-to-order, and you can customise nearly all of our pieces without significantly altering the price.
Our ergonomic sofas are built and designed for the specific user. This helps reduce strain on your bones and muscles, which in turn decreases pain and helps you sleep better at night. In the end, your investment will lead to a happier, fuller life.
MATERIALS
We carefully select high-quality materials to ensure durability, comfort, and timeless appeal. From premium fabrics and genuine leather to solid wood and expertly crafted finishes, every material used in our furniture is chosen to meet the highest standards of quality and performance.
COAL SPRINGS
S-springs are made from two-dimensional S-shaped wires and are also known as “no-Sag springs”, “zigzag wire” or “zigzag springs”. They are fastened to the frame with clips and no-sag nails and are spaced every few inches apart from front-to-back or top-to-bottom on custom seats, backs, etc.
COMFOREL DACRON
Comforel Dacron – Hypoallergenic with the feel of Down
Dacron Comforel is one of the most trusted polyester fibre brands in the world, creating quality fibre fill ranging from soft and down-like to firm and bulky for throw pillows. Dacron Comforel is a preferred choice for building in comfort.
Bonded Polyester Batting – Commonly referred to as Dacron, bonded polyester is used for cushion wrapping, padding wooden furniture frames and adding softness to panels, headboards and cornices. Dacron is used anywhere smoothness is required.
FABRICS
We have a collection of basic plain fabrics with a variety of finishes and textures as well as patterned fabrics for the pioneers.
We only use high quality fabrics with a high thread count.
Our fabric range includes:
Linen, Cotton, Wool, Silk, Cotton Blend and Polyester.
Our colours vary from neutral to fashionable and sophisticated.
We also invite designers to provide their own fabrics and will quote you on CMT (Cut, Measure and Trim) prices.
FEATHER DOWN
Feathers – It is a two dimensional structure and ideal for use as support in everything from bedding to cushions.
Down – It is structurally different to feathers and used for different purposes. It is three dimensional and does not have a shaft, instead it is made up of a cluster of fibres stemming from a central point. Down is the best natural insulator.
We typically use a blend of 25% down and 75% feathers in our products and are the ultimate in luxury and comfort.
FOAM
Our foam used meets the standards for content, emissions and durability and has been analysed by independent, accredited testing laboratories.
The most important properties of foam are Density & Firmness:
Density – determined by how much a piece of foam weighs.
Firmness – The sit test or what is your firmness preference.
We choose different foam densities depending on the design of the furniture as well as the customer’s preference.
There are 3 general options – Soft, Medium or Firm.
The foam is also used with a combination of other materials like chip foam & eco fibre to ensure 100% customer satisfaction.
LEATHER
Our leather range includes Cow, Kudu and Oryx (Gemsbok).
Full Aniline Leather:
This leather has only been dyed in a drum and has no pigmentation on top. It has a protective wax or scotchgard layer. Its appearance is very natural and alive, but with less colour and stain resistance than semi-aniline leather. This leather is not recommended for rooms with direct sunlight.
Semi-aniline Leather:
This leather has been drum dyed, but has a very thin pigmentation layer on top as well as a silicone scotchgard layer. Semi-aniline leather has lost a bit of its liveliness and natural character, but is very colour and stain resistant.
Oil Pull-up Leather:
This leather has been dyed in a drum, but the oils and waxes have been mixed with extra pigmentation and applied on top. Over time this gives the leather a beautiful colour variation.
Buffed Leather:
This leather goes through the same process as full-grain full aniline leather, but receives a slight buffing afterwards to create a more rugged and natural look.
Nubuck / Suede Leather:
This leather has no pigmentation or scotchgard layer on top. It has a natural earthy appearance but requires regular protection and care
FABRIC CANVAS
We use fabric canvas for the upholstery of our outdoor furniture range.
The canvas waterproof features a plastic PVC backing with a waterproof coating, making it extremely durable and resilient.
The fabric also has mould and UV resistance qualities.
Different types and colours are available to choose from.
We also invite designers to provide their own fabrics and will quote you on CMT (Cut, Measure and Trim) prices.
THE FRAME
A well-built sofa starts with a good frame.
Our frames are constructed from solid, dried timber preventing warping and cracking over time.
Our frames are also constructed in a manner to ensure the joints are solid so that the frame is strong and stable, with corners glued, double-doweled and reinforced with blocking and a centre support bracket.
FINISHES
Our attention to detail by our team of experts is part of our company’s philosophy to ensure superior quality.
Our Mission
Our mission is simple: to make modern, stylish furniture accessible to everyone. We carefully curate our collection to ensure that every piece meets our standards of quality, durability, and design. From sleek sofas to elegant bedroom sets, we offer a wide range of furniture that fits seamlessly into any lifestyle.
Why Choose Us?
Affordable Luxury:
We believe that great design shouldn’t come with a hefty price tag. Our furniture is thoughtfully designed to offer exceptional value without compromising on quality.
Modern Aesthetic:
Our collection features contemporary designs that are both timeless and on-trend, ensuring your home always looks its best.
Customer-Centric Approach:
Your satisfaction is our priority. From browsing to delivery, we strive to make your shopping experience seamless and enjoyable.
Quality You Can Trust:
We source materials and craftsmanship that stand the test of time, so you can enjoy your furniture for years to come.
Our Story
Dial A Furniture was founded with a simple idea: to provide stylish, affordable furniture that makes your house feel like a home. Our team is dedicated to staying ahead of the curve, constantly updating our collection to reflect the latest trends and customer needs.
Let’s Create Your Dream Space
Whether you’re looking for a cozy bed frame, a chic dining set, or a statement piece to tie your room together, Dial A Furniture is here to help. Explore our collection today and discover how easy it is to transform your home with furniture you’ll love.
Welcome to the Dial A Furniture family—where style meets affordability!